ALASKA CARE RETREAT

ROLE: Creative Director

AGENCY: BeCore Experiential Marketing

Alaska Airlines wanted to reinvent their image as the airline that cares, by creating an employee training program that would provide a chance for employees to rest, recharge, and re-engage.

What we created wasn’t a training program. We created a Retreat.

The Alaska Care Retreat is a day-long vacation from the everyday, designed for the frequent flyers who need to let go in order to stay grounded. We transformed a large Seattle warehouse into a relaxing getaway, filled with rejuvenating activities, including an essential oil bar, a meditation station, and a “Share the Care” wall.

I led the creative team in delivering an end-to-end experience, writing and designing everything from the bus journey to the Retreat to the takeaway “care package” employees receive as they depart.