KURIOS FRONT-OF-HOUSE EXPERIENCE

ROLE: Creative Director

AGENCY: Thinkwell Group

Looking to entice guests to arrive earlier and seize opportunity during the time ahead of the show, I collaborated with Cirque du Soleil to redefine the pre-show experience for the Kurios show in Montreal.

We invited guests inside the big top to "Spark their Imagination" with captivating multimedia and interactive elements, allowing them to engage with Cirque du Soleil in fresh and exciting ways.

Drawing inspiration from the opening scene of Kurios, where a steam train sets the "Curiositanians" free, this pre-show experience tells the train's backstory, transforming the front-of-house into a captivating steampunk-themed station where guests are invited to interact through playful exploration. Their mission? To collect sparks from hidden interactive imagination beacons scattered throughout the site, and add them to the Imagin-O-Meter that, when full, springs to life via a spiraling center and horns blowing, signaling the train departure and the start of the show!